FIRSTYPE Privacy Notice

DATE OF LAST MODIFICATION

September 10, 2025

 

This Privacy Policy ("Policy") describes how FIRSTYPE collects, uses, and protects your personal information when you interact with our products, websites (including FIRSTYPE.com), online platforms, and related services (collectively, the "Services"). By using our Services, you agree to the terms outlined in this Policy.

We are committed to complying with applicable data protection laws. This Policy explains what data we collect, how we process it, and your rights regarding your personal information.

If you are under 18 (or the legal age of consent in your jurisdiction), please do not use our Services or provide any personal data without parental permission. If you have any questions or concerns about our use of your personal information, then please contact us using the contact details provided at the bottom of this Privacy Notice. We recommend that you read this Privacy Notice in full to ensure you are fully informed.

 

 

I. What personal information we collect?

1.Information that you provide voluntarily

We need you to provide personal information voluntarily through our website functionality or services we provide. For example, we need you to provide your contact details like username, email address, mobile phone number, delivery address etc. for account registration, marketing message subscription and order delivery . We also need to collect your credit card or other financial information when you make purchases.

If you make comments on the website, the information which associated with that comments like your username, will be saved. When you chat online with your account manager or place order, the texts, videos, images or 3D files that you upload will be collected. All chatting records will be saved, and the third-party cookies and FIRSTYPE's chat service provider may have right to access or store chat communication and related information. When you take part in any promotions, fill out the questionnaire about FIRSTYPE's services, or engage with us through social media, you may provide us with your information or we may receive information about you like contact details (including name, phone number or email ), your feedback about customer surveys or any specific information about event. On the condition that you agree to receive marketing message, we will send you quotation or news about our products and services in several ways like email .When you register an account, we will ask if you wish to receive marketing text messages and you can modify your choice online at any time.

When you don't want to receive the marketing message anymore, you can unsubscribe by clicking the unsubscribe link at the bottom of any marketing email.

 

2. Information that we collect automatically

We, along with authorized third-party providers, automatically gather specific device information during your use of our website or services. In jurisdictions including the EEA and UK, such data may constitute personal data as defined by applicable data protection regulations.

Specifically, the automatically collected information may include, but is not limited to, technical identifiers such as IP address, device type, unique device identifiers (e.g., IMEI, MAC address), browser type and version, operating system and platform, and timestamps of access; navigation data including referrer URLs, search engine queries leading to our platform, and click stream data such as accessed pages, viewed products, search terms, and interaction points; geo-location data at country or city level derived from IP mapping; behavioral metrics encompassing user engagement patterns like session duration and click-through rates, transaction records including KYC verification completion status where applicable, and account activity logs; system diagnostics comprising server logs with access times, error reports, and communication metadata; as well as email interactions including open rates and content engagement metrics.

We gather this information to better understand our visitors - who you are, how you found us, and what content interests you. This helps us improve your experience, enhance website security, and protect against fraudulent activity. Some data collection is essential for our site to function properly, using technologies like cookies as described in our 'Cookies and Tracking Technology' section.

 

3. Information that we obtain from third party sources

Our website incorporates various third-party elements including external links, embedded content, and social media features such as sharing buttons. We may receive personal data about your interactions from our partners, including analysis providers and social media platforms like YouTube, Facebook, Twitter, Linked-In, and Instagram. This information, which may include your engagement patterns with our website and aggregated analytical data, enables us to enhance our services, deliver relevant content and advertisements, analyze user trends, and strengthen our fraud prevention measures. We process this data to improve website functionality, understand user behavior, and maintain the security of our digital platforms.

 

​​​​​​​II. Who does FIRSTYPE share your personal information with?

We may disclose your personal information to the following categories of recipients:

 

1. Our related companies and third party suppliers, manufacturer representatives, partners and services providers

We may share your personal information with trusted third parties such as suppliers, manufacturers, and service providers to facilitate various business operations. This includes processing and delivering your orders, determining product availability and pricing, assisting with design registration, and improving our services and website security. Additionally, we work with partners who provide advertising, web analysis, market research, and promotional support for contests, sweepstakes, surveys, and webinars. Your information may also be disclosed to other processors who assist with purposes outlined in this Privacy Notice or as specified when we collect your data. For instance, we collaborate with third-party security providers to identify fraudulent devices and potential vulnerabilities, helping us maintain robust security across our website and other online platforms. All disclosures are made in accordance with our privacy commitments and applicable data protection laws.​​​​​​​

 

​​​​​​​2. Any competent law enforcement body, regulatory body, government agency, court or other third party where we believe disclosure is necessary

This may happen when:(1)the law requires it;(2)we need to protect our legal rights;(3)there's a legal case or inquiry;(4)someone's safety is at risk. We'll only share what's necessary and follow all legal rules.

 

3. Credit reference agencies

When you place an order we will consult with credit reference agencies for identity and credit checking.

 

4. Actual or potential buyer (and its agents and advisers)

We may disclose personal information to prospective or actual acquirers (including their legal counsel and professional advisors) in connection with any proposed or actual business transaction, such as a merger, acquisition, reorganization, bankruptcy proceeding, or change of corporate control. Such disclosures will be made under strict confidentiality obligations requiring the recipient to maintain the same level of data protection and to use the information solely for purposes related to the transaction and consistent with this Privacy Notice.

 

 

​​​​​​​III. Legal basis for processing personal information

Our legal basis for collecting and using the personal information will depend on the personal information concerned and the specific context in which we collect it.

However, we will normally collect personal information from you only (1) where we need the personal information to perform a contract with you, (2) where the processing is in our legitimate interests and not overridden by your rights, or (3) where we have your consent to do so.

If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided under the "How to contact us" heading below.

 

IV. Cookies, similar tracking technology, targeted advertising, and third-party service providers

We use first and third-party technologies such as cookies, web beacons, pixel tags, and similar tracking technology (collectively, "Cookies") to collect and use personal information about you, including to facilitate site navigation, to better understand and improve our services, to inform us of your interactions with our websites (including clicks, cursor movements, and screen recordings), and to serve targeted advertising, interest-based advertising, and cross-context behavioral advertising (generally referred to as “Targeted Ads” and “Targeted Advertising”). For further information about the types of Cookies we use, why, and how you can control Cookies, please see our Cookie Notice.

 

We may use your personal information to facilitate the delivery of Targeted Ads. You may opt-out of our sharing of personal information for Targeted Advertising, as defined under applicable law, by submitting a request to Firstype. To Opt-Out of the Sale of Your Personal Information or Sharing of Personal Information for Targeted Advertising, please send email to support@firstype.com.

 

We may use a variety of third-party services to help provide our website and services, such as developing and hosting our website and to help us understand the use of our website, such as Google Analytics, to provide information to us and to provide you with advertising regarding our website and our products and services. We may also collect or otherwise gather information related to you from these third-party service providers. These third-party service providers may collect, store, and share information as further dictated by the privacy policies of those third parties

 

Google, Inc., may utilize the data collected to track and examine the use of our website, to prepare reports on its activities and share them with other Google, Inc. services. Google, Inc. may also use the data collected to contextualize and personalize the ads of its own advertising network to serve ads to you based on your visit to our website and other sites on the Internet. You may view Google's privacy policy here: https://policies.google.com/privacy?hl=en, with more information located here: https://www.google.com/policies/privacy/partners/ (including information regarding how to control how information is shared through your Ads Settings) and here: https://support.google.com/analytics/answer/6004245?hl=en.

 

You can prevent the collection of the data generated by Google Analytics in relation to your use of our website and the processing of this data by downloading and installing the browser plug-in, with more information regarding how you can opt out of Google Analytics data collection as instructed here: https://tools.google.com/dlpage/gaoptout. This link provides instructions for installing an opt-out cookie on your device. As a result, the collection of data by Google Analytics is prevented in future for the Site and for this browser as long as the opt-out cookie remains installed in your browser.

 

Facebook similarly provides more information regarding the information it collects and how it is used in relation to advertising along with methods to opt out of collecting and sharing of information here: https://www.facebook.com/settings?tab=ads; and https://www.facebook.com/policy.php.

 

 

​​​​​​​V. How does FIRSTYPE keep your personal information secure?

FIRSTYPE is committed to maintaining the highest standards of data security and privacy protection. We implement robust technical and organizational measures to safeguard all user-generated and submitted personal information against unauthorized access, data breaches, or misuse. Your data is processed strictly in accordance with this Privacy Policy and solely for the purpose of delivering and enhancing our services to you.

 

We place great importance on the security of your personal information. During data transmission, we use HTTPS (SSL/TLS encryption protocols) to ensure the confidentiality and integrity of your information over the network. When you submit an order or make a payment, the system automatically establishes a secure encrypted connection to effectively prevent your data from being stolen or tampered with during transmission.

 

We use third-party payment processors that are fullyPCI-DSS compliant to ensure that your payment data is handled securely.

 

We maintain physical, electronic, and procedural safeguards designed to guard and prevent misuse of your personal information. Our security measures include industry-standard physical, technical and administrative measures to prevent unauthorized access to or disclosure of your information, to maintain data accuracy, to ensure the appropriate use of information, and otherwise safeguard your personal information. We restrict access to your non-public personal information to those employees and third parties who need such information to provide products or Services.

 

If you would like to report a concern about our website, please email us at support@firstype.com. You should be aware, however, that no method of transmission over the Internet or method of electronic storage is completely secure. While security cannot be guaranteed, we strive to protect the security of your information and are constantly reviewing and enhancing our information security measures. You are also advised to exercise caution with respect to the sharing of your personal data and your authentication / security details (such as passwords, credit card details, transaction details) outside of our Platform / Services.

 

VI. International data transfers

Currently, your personal information is stored on servers located in London,United Kingdom. According to the purposes stated in this policy, and subject to compliance with local laws and regulations as well as with your explicit consent, we may transfer your personal information to other resources or servers for storage or processing, and may also share data with third-party service providers and business partners. Therefore, your information may be transmitted to other countries or regions.

 

Please note that the privacy protection laws in these countries or regions may vary, and their data protection standards may differ from those in your jurisdiction. Nevertheless, we will always protect your personal information in accordance with this policyand comply with the legal requirements of the countries or regions where the data recipients are located, to carry out cross-border transmission and other processing activities of personal information in a compliant manner.

 

In instances where we transfer personal information outside your jurisdiction—whether such transfers are to our affiliates or third-party service providers—we will adhere to all relevant applicable laws. We will implement appropriate security measures and safeguards to ensure such transfers comply with the requirements of applicable local data protection laws. For additional information regarding these security measures and safeguards, please contact us.

 

​​​​​​​VII. Data Retention

You may independently cancel your FIRSTYPE account at any time through either of the following methods: by sending an email to support@firstype.com. Upon submission of your account deletion request, we will make reasonable efforts to process it. Once your identity is verified, we will promptly delete your personal information from our systems, including information associated with the in-app messaging feature. Please note that messages sent to other users of our service are stored on their devices and are not subject to deletion by us.

 

The duration for which we retain personal information is determined by factors including: (1)how long your personal information remains relevant; (2)the reasonable period for retaining records to evidence our fulfillment of duties and obligations; (3)statutes of limitations for potential claims; statutory retention periods or regulatory recommendations; (4)the nature of our contract with you; the presence of your consent; (5)and our legitimate interests or business needs for retaining such information (e.g., to provide requested services or comply with applicable legal, tax, compliance, or accounting obligations).

 

Upon ceasing to have an ongoing legitimate business need for processing your personal information, we will securely delete or anonymise it. Where immediate deletion or anonymization is not technically feasible (for instance, when data resides in backup archives), we will securely isolate and store such information, preventing any further processing, until such time as deletion becomes possible.

 

​​​​​​​VIII. Automated decision-making

In certain cases, our processing of your personal data may result in automated decisions that could have legal or similarly significant consequences for you.

 

Automated decision-making refers to determinations made about you through algorithmic processing—without human intervention. For example, we employ such systems to detect and prevent fraudulent transactions. To protect your rights, we have implemented safeguards, including:(1)limiting automated decision-making to specific purposes (such as fraud prevention);(2)providing a direct channel to contact FIRSTYPE if assistance is required.

 

If an automated decision affects you, you may request manual review of the outcome. You can exercise this right by contacting us using the details provided in this notice.

 

​​​​​​​IX.Your Rights

You have the following data protection rights:

If you wish to access, confirm our processing of, correct, update, or request deletion or anonymization of your personal information, you can do so at any time by contacting us using the contact details provided under the "How to contact us" heading below.

In addition, you can object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information. Again, you can exercise these rights by contacting us using the contact details provided under the "How to contact us" heading below.

You have the right to opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the "unsubscribe" or "opt-out" link in the marketing e-mails we send you. To opt-out of other forms of marketing (such as postal marketing or telemarketing), then please contact us using the contact details provided under the "How to contact us" heading below.

Similarly, if we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.

You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority.

We respond to all requests we receive from individuals, or their authorized representatives if permitted by applicable law, wishing to exercise their data protection rights in accordance with applicable data protection laws.

 

​​​​​​​X. Children Privacy

Our website is not directed to individuals under the age of 16, and we do not knowingly solicit, collect, or process personal information from children. If you are a parent or guardian and believe that we may have collected personal information about your child, please contact us immediately so that we can take appropriate action.

 

XI. Do not track

Currently, the website does not honor the "Do Not Track" browser setting and provides no mechanism for users to opt out of behavioral tracking across its services.

 

​​​​​​​XII. Processing Opt-Out Requests via Universal Opt-Out Mechanisms

We comply with opt-out requests transmitted via recognized universal opt-out mechanisms, in accordance with applicable data privacy regulations.

 

​​​​​​​XIII. Third party websites

The FIRSTYPE website contains links to external, third-party resources. FIRSTYPE shall not be held liable for any personal information you choose to provide to such third parties. Furthermore, FIRSTYPE does not monitor, warrant, or endorse the content, accuracy, or practices of these external websites.

 

​​​​​​​XIV. Updates to this Privacy Notice

We update this Policy in our discretion at any time by posting the amended version here or by providing such notice about or obtaining consent to changes as may be required by applicable law. When we do, we will revise the updated date at the bottom of this page. We encourage users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect.

 

XV. How to contact us?

If you have any questions about our use of your personal information, our privacy team and Data Protection Officer can be contacted at support@firstype.com.

 

 

Phone: +86-13431054800

Address: Shop 185 G/F, Hang Wai Ind. Centre, No.6 Kin Tai St., Tuen Mun, Hongkong

 

We shall undertake a review of your submissions promptly. Following successful verification of your identity, a formal response will be issued. Please note that requests involving complex or material issues may necessitate the provision of additional information to facilitate processing.